DeTomaso Mailing List: March 2000, Message #274

Thank God there is still intelligence out there.

On Tue, 7 Mar 2000 23:22:28 -0500 Daryl ADAMS <daryla1@flash.net> writes:
>I've been a lurker for some time, and have posted little. This is an
>interesting thread, though, and I thought I would share a recent
>experience that sums up this topic as I see it.
>
>Not long ago I had some of my staff out to my home for a party. As
>usually happens, we ended up spending some time in the garage talking
>about my cars. The young lady who heads up my interior design 
>department
>was especially taken by my hobby, and spent quite some time 
>discussing
>the aesthetics of the cars. She was quite intrigued when I told her
>about the car I'm currently looking for - a Mangusta. I explained 
>about
>the car using words like "Giugiaro's masterpiece", "perfect 
>proportion",
>"timeless simplicity", you know, all that designer jargon.
>
>A few weeks later she stopped by my office to tell me she had 
>actually
>seen a Mangusta in person. As she related the story I deduced that 
>she
>had seen the 2000 Goose at the Chicago Auto Show. While telling me 
>the
>story she had this uncomfortable look on her face like, "should I 
>tell
>the boss he has something hanging out of his nose". I then explained
>that the Mangusta I'm looking for, THE Mangusta, is from 1969, and
>showed her a picture. "Thank God", she sighed. "I couldn't believe 
>you
>were that jazzed about the 2000 Mangusta. It looks like something from 
>a
>Roger Rabbit cartoon!"
>
>That's the essence of the problem. The uninitiated are going to
>associate the name with the new car, and the significance of the
>original will be blurred. It's a little like the difference between a
>Testa Rossa and a Testarossa. The names sound alike, but the cars are
>light years apart in significance, performance and, untimately, 
>value.
>
>The new Goose will hopefully prove to be a great car, but it's not
>anything like the original. IMHO, there was nothing wrong with the 
>Bigua
>name. My .02 :-)
>

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